In an effort to have a personal care line in all four Abercrombie brands, these new products were designed for the Abercrombie Kids brand. I wanted to create a line that had a strong design aesthetic that clearly related to the adults line while simultaneously allowing it to feel more youthful and fun. I did this through the use of the exploded moose icon, brighter colors and product differentiation. Shown at the top is the initial concept, and below are the final products as shown on the company website.
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Abercrombie Kids Body Care & Promotion
In an effort to have a personal care line in all four Abercrombie brands, these new products were designed for the Abercrombie Kids brand. I wanted to create a line that had a strong design aesthetic that clearly related to the adults line while simultaneously allowing it to feel more youthful and fun. I did this through the use of the exploded moose icon, brighter colors and product differentiation. Shown at the top is the initial concept, and below are the final products as shown on the company website.
