New Millennium - Branding
New Millennium - Branding from Kevin Meek
New Millennium - Branding

I was the lead art director in charge of building out a full rebrand of this company. I oversaw and maintained a social media presence for the company to speak to their targeted audience. From building logo variations, style guides, brand guidelines, and all graphics to brand tone, look and feel were built to fit the brand. I also continued to build out all the print, digital and social media creative from May 2021 to May 2024.

A division of Steel Dynamics Inc., New Millennium engineers and manufactures a full range of steel joist and deck for commercial construction projects. They work with you right from the start, resulting in the efficient selection, engineering and supply of the optimal system for any building project.

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I was designed and rebranded New Millennium with a new set of brand guidelines. Everyone followed my creative direction and adheres to these rules to support my efforts
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I designed vinyl decal truck wraps for all of the New Millennium trucks.
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I was tasked with updating steel joists and roof deck brochures and developing a 3D perspective rendering of what the products looks like, instead of just the 2D perspective with dimensions.
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I was tasked with designing new brochure covers for steel joists and roof deck catalogs.
I was tasked with designing new brochure covers for steel joists and roof deck catalogs.
I was tasked with designing new brochure covers for steel joists and roof deck catalogs.
I designed and build this campus perspective to showcase the types of buildings that New Millennium builds. I built each building from scratch.
I designed this steel wall panel art for the new HQ lobby entrances to the building. Each steel panel weighs over 1000 pounds.
I designed this steel wall panel art for the new HQ lobby entrances to the building. Each steel panel weighs over 1000 pounds.
I designed this steel wall panel art for the new HQ lobby entrances to the building. Each steel panel weighs over 1000 pounds.
I designed this steel wall panel art for the new HQ lobby entrances to the building. Each steel panel weighs over 1000 pounds.
I designed steel wall panel art mockups for the new HQ lobby entrances to the building to show what the artwork would look like in the space before production.
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New Millennium - Branding

I was the lead art director in charge of building out a full rebrand of this company. I oversaw and maintained a social media presence for the company to speak to their targeted audience. From building logo variations, style guides, brand guidelines, and all graphics to brand tone, look and feel were built to fit the brand. I also continued to build out all the print, digital and social media creative from May 2021 to May 2024.

A division of Steel Dynamics Inc., New Millennium engineers and manufactures a full range of steel joist and deck for commercial construction projects. They work with you right from the start, resulting in the efficient selection, engineering and supply of the optimal system for any building project.

View Website
Available
Freelance, Full-time
Kevin Meek
Proven Art Director | Build brand marketing solutions to increase... Chicago, IL