Subversive, Systematic, Sophisticated:
"The BMW Iconoclast forms a symbiotic relationship between the user and their metropolitan lifestyle"
MOVING ARCHITECTURE:
The styling theme aims at creating a tiny icon - one that has the presence of great architectural design when compared to
the usual "funny, quirky, cute bubble cars."
NEW MARKET OPPORTUNITY:
The city car membership offers city dwellers an alternative to public transportation without having to commit to owning a car or having to find parking.
AUTONOMOUS SWARM MODE:
The vehicle uses echolocation inspired by Bats and their ability to navigate in large groups with superior accuracy.
CONCEPT FOR A DEPENDABLE VEHICLE SYSTEM:
The members would electronically page a vehicle to meet them wherever they are and the autonomous driving mode takes them to their destination. Once they are finished using it - the vehicle would drive itself back to the BMW base for storage, cleaning, refueling etc.