Kirby Long

Lucky Magazine Ad - Advertisement in Lucky Magazine promoting our winter collection. An insertion in subscriber issues on the East Coast for the holiday season. Involved with marketing department in photoshoot production, helped in selecting images and post-production to designed ad to production specs.

Gift Cards - Various gift cards have been created to reflect the trends which are carried in South Moon Under's various stores. The target markets for these cards are our core customer who are between the ages of 18-35 and are fashion oriented with their clothing and accessories.

Packaging - I created new packaging and branding for South Moon Under retail stores. The typographic logo was developed from an existing font the company has grown comfortable with and updated it to fit our contemporary customer. Branding was applied to bags, boxes, jewelry cards and other small store packaging. I fully managed this project from conception to production. Production methods included off set printing and hot stamping

Logo development - Good ole' Logos, and more logos... This was some logo development for an intranet site which is a virtual employee lounge. I used this idea as the basis for logo. It was meant to be fun and inviting.

Direct Mail Design - A Direct mail piece for summer clothing that was inspired by exotic travel and a notebook theme. Products and clothing are displayed in retro photograph frames and laid out in the design to make the viewer feel like they are viewing a traveler’s notebook. Bright colors were used to promote a tropical summer feel and bring energy to the piece. I was responsible for creating the theme, art direction, managing the photo shoot, design of the mailer and managing the production of the piece. A to Z!