Art Direction: Party Ware
Theme Party Collections: Led creative team to deliver exciting, out of the box ideas while working within an expedited strategy-to-market timeline.
Expert knowledge base of consumer needs for celebrating Birthdays, Weddings, Christmas, Thanksgiving, Halloween, Easter, New Years, Valentine’s Day and theme parties.
Identified a trend around adult Halloween parties and was instrumental in developing the creative strategy for Creepy Cocktails party ware. This collection was a strong seller in the mass market.