Routinely develops mood boards to lead and inspire creative team.
Passion for championing potential in design, artists and their unique capabilities.
Makes editing decisions to create successful design and editorial pairings.
Maintains cost parameters across all price points in accordance with the model line and cost strategies.
Expert knowledge of consumer preferences for color, icons and editorial across holidays and key life occasions.
Inspired creative team to develop new and relevant stationary formats including INVITATION KITS: providing the customer with a DIY look in a convenient kit format.
Developed PARTY MIXERS: mix and match components that allow the consumer to create their own custom party invitations.
