I was involved in designing many retailer-specific graphics for the GE/Lorax campaign - for both Target and Walmart, most prominently. Shown here is a display at Target that contains multiple marketing pieces, each designed by me, specifically for Target's retail marketing needs. I created two different "box signs" (seen in the picture is the Reveal box sign, as that is a Reveal display) for both types of marketing that was focused upon during the Lorax campaign. I also designed the IRC (instant redeemable coupon) that is placed directly on the packaging - you can see what the full fold-out looks like at the bottom of the image here, as well as the placement on the various packages within the display.
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I was involved in designing many retailer-specific graphics for the GE/Lorax campaign - for both Target and Walmart, most prominently. Shown here is some signage, and also the backside of a handheld Lorax mustache, I made for Walmart. The messages on each are the same - detailing statistics based on GE's research, as well as what the consumer can personally do to help save energy within their own home.
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This GE/Lorax FSI (free-standing insert) was inserted into newspapers and magazines both nationally and throughout Canada in order to promote GE and Universal's partnership in energy savings.
One of the first ads I worked on at GE was the "Lemon Ad." I was given the copy and the images, and I arranged them in order to show that GE's LED bulbs are set apart - even among the numerous LED competitors within today's market.
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I was asked to design GE's advertisement for its partnership with Unified Grocers, which would be displayed on the front cover of the Emery Waterhouse showbook. I worked with GE's National Accounts Manager to determine that the message needed to assure consumers that even with all the ongoing lighting legislation changes, GE always has the consumer's needs covered. I chose GE's three most prominent lighting choices to compliment the lighting information.
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I was asked by GE's Consumer Marketing Brand Manager to develop an integrated PR, print, and digital media plan featuring the Energy Efficient Soft White & Clear replacements for the traditional incandescent lamps, which would soon not meet the newest efficiency standards. The "Light Bulb Heart" was created to tie into GE's Lightbox website, which would be launching simultaneously as another way to explain the newest regulations and changes to lighting consumers. This FSI (free-standing insert) was inserted into newspapers and magazines on a national scale to spread GE's energy-efficient message.
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Continuing GE's "The Light You Love" campaign, I designed this retail display using the same design elements as the FSI (and various other marketing materials) to further promote the "compare and save" differences between incandescents and energy-efficient Soft White bulb. This was displayed in retail stores nationwide alongside GE's energy-efficient bulbs.
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Print + Advertising
In addition to packaging design, I was able to work on print and advertising design from time to time. This is a small sample of ads and free-standing inserts that I created for GE Lighting to compliment the advertising campaigns that were prevalent at the time.
One of the main advertising campaigns I was fortunate enough to be a part of during my time at GE Lighting was their partnership with Universal Pictures' THE LORAX to promote worldwide energy savings. I was a main point person for this project, which spanned approximately 8 months and included constant correspondence with Universal executives, their designers, and their brand managers.
