The Hundred Wellness Center started life as a small Pilates studio when the founder decided she wanted to bring the method that changed her life – classical Pilates – from the U.S. to the UAE.
Over the years, it had outgrown it’s small studio and was getting ready to evolve into a complete lifestyle destination situated within a tranquil villa in the heart of Dubai. As they were beginning to offer all of the elements of wellness under one roof, the founder needed to refresh the brand so that it would reflect a lifestyle brand instead of just a pilates brand before they opened the doors to the new location.
Deliverables included, creative direction, brand strategy & platform, logo design, sitemap & wireframes, responsive website design, social media design, signage. The Hundred Wellness Center in Dubai won Sports Industry Award’s ‘Best Health and Fitness Facility in the UAE’ award and was ranked number 45 in Dubai’s top 100 small and medium enterprises.
