Avita Medical is a global regenerative medicine company using spray-on skin cell therapy for an array of dermal applications. Avita’s technology, Recell, is currently used for burn healing, chronic wound healing and restoring pigmentation in vitiligo skin. As the US ramps up to launch Recell to address burns, Avita’s goal is to eventually enter other therapeutic areas, applying its regenerative tissue technology for a variety of repairing and healing applications.
The newly launched phase 1 site gives Avita the platform to take their technology into the US, as they continue their mission to improve the lives of as many people as possible. The project is currently in phase 2 design to enhance the content and user experience.
Deliverables included creative brief, user personas, IA strategy, sitemap & wireframes, content strategy, responsive website design, email design.
