Kim Armstrong

EverStrand Flooring Re-Brand - OBJECTIVE: Refresh the EverStrand brand.

All graphics were updated in the re-brand for EverStrand including Retailer and Consumer Brochures, POP kits and displays. The intention was to give a refreshing appeal to the consumer looking to purchase carpet with environmental benefits in mind. I approached the project from the standpoint of a consumer in order to give it a clean and crisp update.

• Graphic Design