This is an example of the depth to which Kiddo is able to take your product pitch.
While working with The Pitch Agency, the AOR for BK's kids business, we capitalized on an opportunity to create a home-grown brand of Under-3 toys...a first in the industry.
Introducing BK Building Basics!
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These are the toys BK decided to produce. Twist n' turn the pieces to make quirky character combinations! The best part is...they're compatible with Lego and Mega Bloks preschool construction toys!
This application on the TCG site takes a photo of kids using their home webcam and matches their face to one of over a hundred Pokémon using facial recognition software.
Different funny faces will create different matches, and every match unlocks that character’s card into your deck for online play.
Pokémon are taking over your city!
This viral campaign posts artistic QR codes in points of interest around
major cities across the US. “Catching” these QR codes using your smart phone
unlocks that unique character in your online TCG deck and delivers exclusive
information about the new series. QR stickers are also placed in the hands of
kids all across the US through magazine inserts and retail promotions, giving
them the power to hide Pokémon around their own neighborhoods.
These codes could be hidden anywhere, so get hunting!
An online app for Heinz that promotes fun, creativity and sharing.
A traveling storefront concept promoting the new line of Adidas golf clothing and accessories. This trailer truck of awesomeness was to tour around the US, letting people explore the new product in the storefront and try it out in the virtual range!
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Marketing
Marketing work, ranging from new segment introductions to campaigns and stunts broadening brand awareness. All work property of The Pitch Agency.