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Bobber Red IPA

For a beer called “Bobber,” the Snarky Loon owners wanted the loon to be fishing in this design. They also wanted it to reference another logo they already had (created by another designer). As part of the ongoing brand identity, the loon has been humanized. I created forced perspective with the size of the bobber and the fishing pole breaking the square layout, pulling the consumer into the design. The hierarchy of layers and sizes of text prioritize the name of the beer, the name of the brewery, and then the brewery’s location.

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Kiah Rudlang
Graphic Designer Jenkins, MN