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Applebee's Marketing Strategy
The general manager asked me to design a poster that he could present to the corporate marketing executives that clearly lays out the Baxter store’s proposed marketing strategy to increasing community outreach. I went for a clean, balanced layout for a professional look with touches of corporate Applebee’s branding (the apple, banners, and flora detail). Including the corporate brand identity implied that the Baxter store shared their vision and goals. Other stores from other cities would be attending and presenting as well. The lime green accents grab your eye and draw attention to the focus of the presentation without over-powering the design as a whole.
