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Center for Massage
The Center of Massage approached me in 2014 for a complete rebranding of their Asheville, NC massage school. The goal was to combine professionalism with a soft touch. I explored several ideas, including a fiddlehead fern mark (pictured at bottom) which the school now uses as a supplemental illustration, watermark, and website favicon. The final logo (pictured at top) includes two mountainous curves that also represent the human back.
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