Coors Light War at the Shore Neon w/ LED motion - Winner: 2009 Design of the Times (Silver) - 42" x 42" backlit neon and neon script. Gold LEDs sequencing over holographic foil to achieve simmering water effect. Manufactured by Everbrite.
Coors Light War at the Shore Neon w/ LED (closeup) - Closeup of water and effect.
Coors Light War at the Shore Artlite sign - Edgelit and backlit using Artlite technology. Manufactured by Novamedia (dba Technographix).
Coors Light War at the Shore Artlite sign (closeup) - Closeup to show detail in edgelit areas and distressed look.
Closeup 2 - Closeup shows fleur de lis details.
Closeup 3 - More detail.
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Coors Light War at the Shore 2008
Kevin White
Senior Digital Marketing Manager at forté advertising Denver/Boulder, CO