Serasa Mooncake
Serasa is a fruity taste mooncake which the filling of mooncake is made from local
mixed fruit. The mixed fruit is like a metaphor of the multicultural people living in
Malaysia. Serasa also bring the meaning of “one taste”, which represent the
harmony of the flavor and country.
"A fruity taste of togetherness"
Moon Cake Festival is all about reunion. The word “togetherness” reflects family and
friend being together during the festival, combination of flavor and harmony of
multicultural people. When people talks about Serasa, they find the uniqueness of taste
and meaning on itself.
Unique Selling Proposition (USP):
Taste of Harmony and Abundance
Filling made from combination of Malaysia’s local fruit, to provide an absolutely
multicultural taste.