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Logo design project

With this project I invented a fictional company name and motto in order to present several different designs that would reflect different industries, products or services. When consumers view a brand, it needs to make sense, and reinforce the company's product or service, There are thousands of unique fonts available, but some would be inappropriate for certain companies, and this project represents what affect the brand logo and typography can do to represent the company and it's place in the industry.

Ken Hensley
Graphic Artist East Windsor, NJ