Savasa Yoga Mat
Alien Front Online for Sega
Bell Bike Seats - "Nested" the seats to optimize space on the planogram.
Bell Mass Helmet Clamshell - Mass retail customers were having a hard time knowing what size helmet to purchase. After a packaging re-do, the results were so successful, Walmart required all helmet manufacturers to adopt the same system.
Sega Bass Fishing
Bell Mass Helmet Header Card - Improvements from the previous clamshell design: removed plastic for greener initiative, improved visibility of helmet graphics, maintained ease of shopping selection with color coded age indicators, added new marketing directive to make the new fit system stand out while maintaining overall clarity.
Bell Performance Series - The challenge was to create a "step up" premium packaging at mass to work within our 1, 2 or 3 star good, better, best system.....to be better than a 3 star helmet but can't be a 4 star as it exists in some retail locations on its own. Utilized the same look and feel as the other Bell mass header cards with the cloud sky background and lifestyle imagery to indicate the age. But these header cards also needed to indicate the style of riding best suited for each helmet as well.
Bell Performance Series - The challenge was to create a "step up" premium packaging at mass to work within our 1, 2 or 3 star good, better, best system.....to be better than a 3 star helmet but can't be a 4 star as it exists in some retail locations on its own. Utilized the same look and feel as the other Bell mass header cards with the cloud sky background and lifestyle imagery to indicate the age. But these header cards also needed to indicate the style of riding best suited for each helmet as well.
New Bell Specialty Packaging - This is the very beginning of a new brand initiative to consistently portray our brand in a way that better reflects on Bell's amazing race heritage and culture. This helmet box for the Specialty channel takes its cue from one of the very first pieces of packaging Bell ever made for a helmet (see box on right).
bellFIT Packaging
Concept packaging for Reebok Fitness
Work in Motion
packaging for specialty and mass bike helmets
gLike
packaging