![](https://s3images.coroflot.com/user_files/individual_files/189051_gQaIBQEdc6YwD1r33Lk3OU63X.gif)
The Strad > Masthead [re-designed] - The masthead was re-designed using the existing font (for familiarity and continuity). The treatment and typography was altered to create a fresher more 'classical' feel.
![](https://s3images.coroflot.com/user_files/individual_files/189051_Qlm5pcM6iOuFF2ZmK4p80GSls.jpg)
The Strad > Cover [re-designed] - The 'big idea' is of 'player/maker/teacher' as icon. Visually this is emphasised by the square format of the photography and the use of the 'icons' name only (instead of a title for the story).
Other features and offers are shown above the masthead for a sense of hierarchy.
The coloured band separating the top 'white space' from the photo extends to the spine making it easier to distinguish each issue (by colour coding).
![](https://s3images.coroflot.com/user_files/individual_files/189051_TQS6iEheTwx9Ua2vJt2YmgLec.jpg)
The Strad > Cover feature [re-design] - The opening pages of the features are approached like a poster; dramatic photography, elegant typography and deliberate use of white space.
I designed a special typeface (Virtuoso) for the drop cap to bring a lavish hand-crafted feel to the page.
![](https://s3images.coroflot.com/user_files/individual_files/189051_NVp0zyp09CEx3xn2haXCIfnD7.gif)
The Strad > Virtuoso [drop cap] - Viruoso is a bespoke element of the re-design. A font to be used only as a drop cap for features.
![](https://s3images.coroflot.com/user_files/individual_files/189051_oPSCvr4yLpjScyb68V6VSuuNE.jpg)
The Strad > Editorial section 1 - Editorial sections focus on subjects of a practical nature and therefore needed to be clear and accessible without sanitising the brand.
![](https://s3images.coroflot.com/user_files/individual_files/189051_GwADQm4cPXrCvTr_RRYGjWoJT.jpg)
The Strad > Editorial section 2 - Editorial sections focus on subjects of a practical nature and therefore needed to be clear and accessible without sanitising the brand.
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