Aisle 43 - Naming, identity and entire store experience reinvention for Andrew Peller Limited's Vineyard Estates Wines
Tournesol - Naming and identity for Irving Oil's Big Stop restaurant in St Liboire, Quebec
Sunoco's Performance Points Loyalty Program - Naming and identity for Sunoco's loyalty program, Performance Points
Miiyu Lingerie - Naming and identity for La Maison Simons' private label lingerie - translation from Japanese is "beautiful dream"
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Branding/Name Generation
Name generation is a specialty of mine. In addition to naming Joe Fresh, I've also named Miiyu, the lingerie line for La Maison Simons; Aisle 43, the in-store properties of Andrew Peller; Tournesol, a restaurant by Irving Oil, amongst many others,.
