Branding & Teaser Campaign - The Company Theatre
In the midst of mounting a new production, The Company Theatre came to us for an update of their brand. Given that the upcoming show is a suspenseful piece involving a missing woman and the stiletto she leaves behind, I created a teaser that would not only hint at the play’s subject matter, but also bring The Company Theatre’s brand identity to the forefront. The twist on the familiar expression, coupled with the suggestive imagery, creates a buzz about the play, as well as the people behind it.
