Ascension- Final Semester Project
A group consisting of myself and Rachel Choi (currently interning for FraSca Design Group) was tasked to build a sub brand of a brand in a completely different industry.
This project was based around a hypothetical situation where Google would branch out into the aviation field. All ideologies and mission statements of Google were adapted to fit the airline industry and the following portfolio is a branding book that breaks down the company from the ground up.
From the mission statement and likeness all the way through to the aircraft and advertisements, we hit many key pieces of the corporate branding puzzle.