Ads and marketing - Nike
I like this advertisement because it is pursuing you to exercise. They didn't advertise as their brand product but create awareness of importance of working out with their logo too. They use obese people to advertise it can create more awareness. The color of fonts also stand out for the background. It is easy to read.
http://www.usatoday.com/story/money/business/2012/10/04/obesity-overweight-ads-blue-cross-nike-subway/1600869/