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MUCINEX Pallet
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Mucinex wanted to heighten their presence on the floor of Sam’s Club stores with their national campaign “Let’s End This”. Our team took that campaign concept and enhanced it with a sense of urgency by adding survival and stock up language. With this twist on the messaging we were looking to encourage people to get ahead of the game and stock up before flu and cold season hits. To change things up, I designed a large cutout of Mr. Mucus in the corner of the pallet so that it would be an eye-catching display on an already product-heavy store floor.
