Kimberley Cleland

Hasbro asked us to pitch concepts to expand and improve their Nerf line of targets for their foam dart guns. Our research showed that most existing toy targets fit into 2 categories:
1. inexpensive, so static and less engaging
2. dynamic and engaging, so very expensive

Our goal was to find ways to bring affordable interactivity to the brand.

• Toy Design
• 3D Animation
• Engineering
• Ideation
• Interaction Design
• Model Making
• Rapid Prototyping