Flexible Launch Zones - Creative Strategy:
- Explore a lasting launch strategy beyond BIOFIT launch to get more return on investment from the materials developed
- Establish “soft zones†to feature product in an elevated way while adding softer, feminine details that give a more “residential†texture to the store environment
- Complement existing VS fixture package through materials & design (i.e. parsons tables, etc.)
- Reinforce/pulse “seasonal†messaging & color palette (i.e. What is Sexy)
Flexible Launch Fixtures - Creative Strategy
• Explore a lasting launch strategy beyond BIOFIT launch to get more return on investment from the materials developed
• Establish “soft zones†to feature product in an elevated way while adding softer, feminine details that give a more “residential†texture to the store environment
• Complement existing VS fixture package through materials & design (i.e. parsons tables, etc.)
•Reinforce/pulse “seasonal†messaging & color palette (i.e. What is Sexy)
Flexible Launch Fixtures - Creative Strategy
• Explore a lasting launch strategy beyond BIOFIT launch to get more return on investment from the materials developed
• Establish “soft zones” to feature product in an elevated way while adding softer, feminine details that give a more “residential” texture to the store environment
• Complement existing VS fixture package through materials & design (i.e. parsons tables, etc.)
•Reinforce/pulse “seasonal” messaging & color palette (i.e. What is Sexy)
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Visual Display & Fixtures