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Welch's Packaging Redesign
Welch's, which has been producing Concord grape products since 1869, is a co-op of over 1,300 grape growers. The company wished to show the agricultural story of their product, from farm to table, on its packaging. After the new label design for their best-selling Concord grape juice bottle was created, the new look was carried over onto the rest of the Welch's jam, jelly and fruit spread product line.
