#SwipeLocal is an initiative by Missouri Bank, known as mobank, to encourage people to spend their money locally. Money spent at a local business generates three and a half times more wealth for our local economy than money spent elsewhere.
Many of mobank's clients are also small, local businesses, and in order to support them as well as Kansas City - mobank partners with their customers to offer $5 off a purchase at that place of business when a mobank debit or credit card is used. The initiative has been greatly successful and is gaining traction. Business have included: The Roasterie, The Sundry, Birdies Panties, Bike Share KC and STUFF.
As a trained writer, I insert myself into copywriting projects as my schedule allows. The Birdies copy was written by me. All other projects I managed and directed from the account side.
mobank, #SwipeLocal
