In the old-school world of credit union advertising, most marketing efforts go unnoticed. Which is a wasted opportunity considering that according to a recent report, the customer satisfaction level of credit union members continues to be among the highest of all industries. The average age of credit union members continues to rise. In 2000 it was 44. Today it’s 47. So their members are simply aging. While other credit unions market to this aging population, MCU is going the other direction: targeting the ripe millennial audience. They’ve achieved tremendous success capturing younger members. The average age of an MCU member is 34.
This campaign positions MCU against banks, taking "the man" & old-school advertising head on. Honing in on millennial insights, we created a low-budget campaign, embracing the short attention span of millennials with :15 spots instead of :30s. We build trust by cutting to the chase, telling it straight & we are unafraid to own a unique voice.
