For the past 83 years, the Country Club Plaza has hosted an annual art fair. For the past two, I've been involved in the social media outreach for the event. In 2014, I led the charge and spent three days immersed in the art fair. We met with the client to determine their goals for the event, created a content calendar, shot list and made friends with nearby Starbucks baristas.
Mediums utilized: Twitter, Instagram and Facebook
2014 Results
Twitter
Impressions
• Friday: 18,437
• Saturday: 36,458
• Sunday: 10,418
• The first Royals truck tweet alone gained 30,000+ impressions over the course of the weekend.
Engagement
• 200+ clicks on links within tweets.
Facebook
• Reached 559,794 people
• Secured 110 Facebook page likes
• Engaged 2,500+ users
#PlazaArtFair
• Reached an estimated 20,480 accounts
• Gained 167,073 impressions
• Reached an estimated 112,635 users
• 84.5% of content with #PlazaArtFair was original content, with 13.6% being retweets and 1.9% being replies.
