Stocking Up The Store
Starting a company from scratch is a big feat. After building the basics of the business and organizing the operation, along comes the “look” and “feel” of the company to the public.
As a freelance designer at the time, I took on the project with open arms. This new foot care company was a state-of-the-art facility with modern equipment and high-branded inventory. And this is what they wanted for their “look”. After numerous meetings and brainstorming sessions, I was able to produce a line of branded pieces that followed the style and feel of the retail store which included; logo, stationary, store signage, seasonal marketing material, ad mats, catalogs, brochures and more.
After the success of the first retail store, a second location was opened within 1 year.
