Sand Anchor for umbrellas 2013
Opening price point 3 position chair 2013
Sun Shelter 2013
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Target Room Essentials beach accessories

Beach product is very geared toward low cost items and color application. For this category I partnered with a designer to bring functionality to this category we had not had prior at Target. This included adding a low cost adjustable chair, sun shelters, and an easy to use and strong umbrella anchor.

Katie Wittenberg
Technical and Design product development expert Eagan, MN