A series of 35 typographic specimens carefully printed as postcards and packaged. Each card responds to a unique typographic prompt, treated like puzzles to be solved with wit and aesthetic sensitivity. Reverse sides give description & background/history of typefaces used. Designed during final semester at the Fashion Institute of Technology.
Hand-rendered in Illustrator based on a humanist sans-serif.
Olympian, a Newspaper type by Matthew Carter; 1970. Portrait of Matthew Carter by Steve Marsel.
From beat poet and environmental activist Gary Snyder's classic, "Turtle Island." Published in '74 and received the Pulitzer Prize in '75, the book of poetry is titled after an English translation of many Native American tribes' terms for North America. Set in Sabon, a garalde typeface by Jan Tschichold; 1964.
Handmade with type of mixed sources. Montage, the technique of producing a new composite whole from fragments of pictures, text, or music, is illustrated literally.
The idea here was to take something that would NEVER be handwritten, a W-2, and give it the completely opposing qualities of something jotted by hand.
Set in Baskerville, a transitional face by English typesetter, printer, and innovator, John Baskerville; 1754.
Loosely based on Meridien, a new transitional serif/wedge serif face by Adrian Fruitger for Linotype; 1957.
Zoomed and cropped segments of these capital letters reveal the distinguishing characteristics of this typeface, and make up the word, "Metropolitan." Set in Centaur, a humanist face by Bruce Rogers, circa 1914, created for exclusive use by the Metropolitan Museum of Art. Inspired by the work of Nicolas Jenson from nearly 450 years prior.
Made of stencils intended for use by children, purchased at local drug store. Likely based on a bold, neo-grotesque face.
Over 75 different typefaces from varying eras and designers. Almost every font appears in each letter of the word "voice" once. Point sizes 4-11. Outline shape for "voice" created with Gotham, a geometric sans-serif face by Tobias Friere-Jones; 2000. Gotham is now widely recognized for its use in Mr. Barack Obama's presidential campaign.
Task was to illustrate a word with type. Saccharine, illustrated. Handwritten script by designer.
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Type Box
Kathryn Hotler
Junior Communication Designer Seattle, WA