Client: Abundant Health
Abundant Health offers a full range of nutritional supplements and beauty products. The majority of their sales are done on Amazon.
The creative team was tasked with the rebranding of the entire Abundant Health supplement line. The majority of products are nutraceuticals such as Krill Oil and Omega-3 Fish Oil. Since the market is saturated with similar products, creating a visually compelling brand gives Abundant Health more value and differentiation.
Role: Art Direction & Project Management
Worked with graphic designers to create several design directions. Presented creative to the client and made recommendations and refinements. Established a new logo, style guide and packaging and applied to the entire product line. Assigned colors and icons to each package related to product ingredients and benefits. Worked with printers and manufacturers to select bottle, lid and packaging materials.
