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USGA Fox Sports
Team competing to develop a cohesive campaign introducing the new relationship between USGA golf and FOX Sports. Our central concept was that the variables of golf USGA is unique in retaining, like a diverse and always new location, and open entry to all qualifiers instead of prestigious invite, is what kept it as the pinnacle challenge. In the core deliverables we presented that concept by touching on surprise underdog wins, to a varying course and growing in absurdity to what hurdles those factors could provide.
