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Search
Analysed search logs, carried out usability tests and analysed Clicktale videos to gain a deep understanding of how our users search on the site.
Created wireframes for an improved search system, redesigning the results page to help users better judge relevance.
Using my knowledge of information retrieval theory, worked with developers to create an effective ranking algorithm.
On the basis of my ideas and enthusiasm for improving search even further, was assigned as 'product owner' and developed a strategy and roadmap for a search that meets our specific audience's needs and behaviour, supports learning and serendipitous discovery.
