For the guerrilla marketing the use of the stairs on campus helped utilize a common object in daily life that helped draw attention to the event since a majority of students use the stairs throughout the day.
The way-finding used the spotlight affect similar to the event poster but instead of the ends meeting together, an arrow was added to the end to help guide people to the event.
End of the show survey.
gLike
TAD Talks - Event Campaign
TAD Talks is a yearly show Bemidji State University's Technology, Art, and Design department hosts. They invite industry professionals to give speeches and creative insight into what it takes to survive in the design world. For this project I was instructed to create signage, guerrilla marketing, and way-finding.
