Before I began the initial ideation phase I looked at the brand’s key elements and chose some key words that I felt reflected the brand to give me a solid starting point.
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The initial ideation was based around the idea of a hand held mobile device which would pick up on the four key words simplicity, quality, practical and functional. I also wanted to keep it tactile like the original Swiss army knife, this is represented by parts like the pull out screen.
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Here I was experimenting with different styling lines that could be added to the design, to add a point of interest.
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The final Photoshop render, with final model. The final design has a pull out screen and flip out view finder for the camera. The idea was to have a tactile element to stay in keeping with the iconic Victorinox swiss army knife.
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Victorinox Mobile Phone
This is one of my earlier university projects where i analysed and tried to understand Victorinox, its positioning and product design direction. From this understanding I was asked to create a product which could diversify the brand.
Individual Project
