This full branding exercise was done for a conference on Design for Sustainable well-being and empowerment, 2014, an Indo-Dutch conference conducted at Indian Institute of Science, Bangalore. The branding consists of print, digital and souvenirs.
The Logo:
The logo was selected earlier through a design competition by Render Sangma. and the color used in the logo was used as the main color element during the branding exercise.
Logo on recycled paper
After deciding on the logo, a decision was taken to keep the entire work minimalistic and variable. Thus, honey comb structure with different elements / aspects related with the conference was selected and each of the event featured a slightly different variation of the honey comb structure.
Logo variants (Courtesy: Render Sangma)
The exercise consisted of designing the promotional posters and banners, banners for different events, the stationary sets provided to the delegates, a souvenir bag, t-shirts, and the entire layout and design of the conference book.
Banners and Promotion:
Different sized banners and posters were made for the promotion of the event. Only the bigger banners were made out of plastic based materials.
Full length banner
Lamp post promo banner
The Website:
The website and layout was outsourced to another designer for development.
The website layout (Courtesy: Render Sangma)
Keynote and other posters:
Since the theme of the conference was focused on sustainability, each of the materials used for printing was selected based on the environmental impact. The papers used were hand-made and the inks used were of least impact to the environment.
Poster variants
The keynote posters were color coded based on the day of the event for easy recognition.
Keynote poster variants
Inaugural day and cultural event posters
The copyright for the images used in the event posters go to the respective artist groups as mentioned in the posters.
Conference Stationary:
Conference T-shirt:
T-shirt mock up (Front)
T-shirt mock up (Back)
The Souvenir Bag:
Souvenir bag (Front)
Souvenir bag (Back)
Selected Papers (Conference Book):
Final book cover
Book cover mock up
Final wrap around book cover
Book layout (Paper start)
Book layout (Keynote page)
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Branding for DSWE 2014
This full branding exercise was done for a conference on Design for Sustainable well-being and empowerment, 2014, an Indo-Dutch conference conducted at Indian Institute of Science, Bangalore. The branding consists of print, digital and souvenirs.
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