![](https://s3images.coroflot.com/user_files/individual_files/531387_uhf63aauigtb3m53qhv8mtlcg.jpg)
This full branding exercise was done for a conference on Design for Sustainable well-being and empowerment, 2014, an Indo-Dutch conference conducted at Indian Institute of Science, Bangalore. The branding consists of print, digital and souvenirs.
![](https://s3images.coroflot.com/user_files/individual_files/531387_zwilnanbs4epuaall5fp8qzmr.jpg)
The Logo:
The logo was selected earlier through a design competition by Render Sangma. and the color used in the logo was used as the main color element during the branding exercise.
![](https://s3images.coroflot.com/user_files/individual_files/531387_s2wjdh80vq0zfyglihthid5vl.jpg)
Logo on recycled paper
![](https://s3images.coroflot.com/user_files/individual_files/531387_kvztaitfqq6p8h88sfrkvl3ra.jpg)
After deciding on the logo, a decision was taken to keep the entire work minimalistic and variable. Thus, honey comb structure with different elements / aspects related with the conference was selected and each of the event featured a slightly different variation of the honey comb structure.
![](https://s3images.coroflot.com/user_files/individual_files/531387_ngujhsmkfchwblzh7zkcdnprm.jpg)
Logo variants (Courtesy: Render Sangma)
![](https://s3images.coroflot.com/user_files/individual_files/531387_wdus2izyrc8gyqxkmukvb4xva.jpg)
The exercise consisted of designing the promotional posters and banners, banners for different events, the stationary sets provided to the delegates, a souvenir bag, t-shirts, and the entire layout and design of the conference book.
![](https://s3images.coroflot.com/user_files/individual_files/531387_sggzgqg0ikb6zwnpgquspbbf3.jpg)
Banners and Promotion:
Different sized banners and posters were made for the promotion of the event. Only the bigger banners were made out of plastic based materials.
![](https://s3images.coroflot.com/user_files/individual_files/531387_wosg2jf32lua0enxgqrjlu9yf.jpg)
Full length banner
![](https://s3images.coroflot.com/user_files/individual_files/531387_6w8pyiiglud8rvqb2xvit69kk.jpg)
Lamp post promo banner
![](https://s3images.coroflot.com/user_files/individual_files/531387_k36nozxxpjxh_iko9cv9x_p5h.jpg)
The Website:
The website and layout was outsourced to another designer for development.
![](https://s3images.coroflot.com/user_files/individual_files/531387_obpnxrzd4wmwxdxf7nra83c6n.jpg)
The website layout (Courtesy: Render Sangma)
![](https://s3images.coroflot.com/user_files/individual_files/531387_puszkvgrm_qldatzx6yhp6rlp.jpg)
Keynote and other posters:
Since the theme of the conference was focused on sustainability, each of the materials used for printing was selected based on the environmental impact. The papers used were hand-made and the inks used were of least impact to the environment.
![](https://s3images.coroflot.com/user_files/individual_files/531387_lhtmoftoqtfgkjldghbgugbvg.jpg)
Poster variants
![](https://s3images.coroflot.com/user_files/individual_files/531387_thb7yvdpkotpwapkvndygxn4q.jpg)
The keynote posters were color coded based on the day of the event for easy recognition.
![](https://s3images.coroflot.com/user_files/individual_files/531387_bzsk_b8nqzjevrbcamxv6cmm7.jpg)
Keynote poster variants
![](https://s3images.coroflot.com/user_files/individual_files/531387_eua8xqiallm3f2lncer5ysnzv.jpg)
Inaugural day and cultural event posters
![](https://s3images.coroflot.com/user_files/individual_files/531387_ndjxyil5vklbioewpfovpjub0.jpg)
The copyright for the images used in the event posters go to the respective artist groups as mentioned in the posters.
![](https://s3images.coroflot.com/user_files/individual_files/531387_cocaylobmzj86cgfbfm0ozzlx.jpg)
Conference Stationary:
![](https://s3images.coroflot.com/user_files/individual_files/531387_swj_myxmvvbccottra_a63546.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/531387_7_rlrpreq87xrdmy7iqe5cwyw.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/531387_bhsabio46v3cixtcumkfyv62k.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/531387_0olqs4ayis6cqqtjujse94m4t.jpg)
Conference T-shirt:
![](https://s3images.coroflot.com/user_files/individual_files/531387_iftmknbutwvzm4ijgpy2mnnbr.jpg)
T-shirt mock up (Front)
![](https://s3images.coroflot.com/user_files/individual_files/531387_oppolyxpqynexh3xkfryz0ldz.jpg)
T-shirt mock up (Back)
![](https://s3images.coroflot.com/user_files/individual_files/531387_5j2l9yedqgs0x0yx26s0ucfnp.jpg)
The Souvenir Bag:
![](https://s3images.coroflot.com/user_files/individual_files/531387_work_njjbcwexxglrwpdio59t.jpg)
Souvenir bag (Front)
![](https://s3images.coroflot.com/user_files/individual_files/531387_piae36tdcf2cmhwep37ietnok.jpg)
Souvenir bag (Back)
![](https://s3images.coroflot.com/user_files/individual_files/531387_fu7jxa4m6euxkcrqzzxtbihl_.jpg)
Selected Papers (Conference Book):
![](https://s3images.coroflot.com/user_files/individual_files/531387_o6rpi7f6hwmqbkzv6akoaolrm.jpg)
Final book cover
![](https://s3images.coroflot.com/user_files/individual_files/531387_onxeyg7klmanh4xodtmwzlmkf.jpg)
Book cover mock up
![](https://s3images.coroflot.com/user_files/individual_files/531387_fxqphkswdqprp7ir3iggd6sbv.jpg)
Final wrap around book cover
![](https://s3images.coroflot.com/user_files/individual_files/531387_uwebo3yzeefvo387u5nnrtyzu.jpg)
Book layout (Paper start)
![](https://s3images.coroflot.com/user_files/individual_files/531387_sy70esgas43dsdhfxhdroxddd.jpg)
Book layout (Keynote page)
![](https://s3images.coroflot.com/user_files/individual_files/531387_pijvicpzrnsy6vpcqbwvup8f_.jpg)
Thanks!
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