gLike
Village Life
A game-like digital fundraising platform for a Finnish charitable organization, in which virtual villages represent actual locations in Asia, Africa, and Latin America.
Individual or group donors choose a village and a specific item or service to donate via easy, immediate online payment or by SMS billing on their mobile phones. The result of their donations, such as constructing part of a school or supporting a local social worker for the village, is immediately visible to the donors. The site also includes a news section where the organization’s workers in the real villages can post updates from the ground.