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DIOR Logo
Client: Christian Dior S.A.
Job: Logodraft, 2010
Agency: bbck
Designer: Karin Amber
Redesigning an iconic logo is a pretty sensational task. Considering the history and the tradition of the brand, the next intended moves towards new markets and the consumers’ attitude towards luxury goods, reflecting Christian Dior’s belief in the eternal beauty of women and merging it with the logo's perfect applicability on products – all accessory, cosmetics and architecture – no matter what size or material: It all boils down to one timeless result.
