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DERO_Retail_Bike Shop
Dero is an American company that specializes in customize attractive bike racks; for this project I chose Dero for their innovative and functional design approach. I decided to expand their company by proposing in this retail project that Dero initiate in the design of custom bicycle to complement their bike racks. The pop up bike shop that can be incorporate in a mall or park setting is intended to bring consumers awareness of Dero's new product. The interior design of Dero's new bike shop is youthful and focuses on displaying the bicycles with the help of sports photographer Mattias Fredriksson.
