We are Syracuse (Billboard Campaign)
Won the Connective Corridor Call for Proposals Contest: Will be showcased outside the Nancy Cantor Warehouse Building in Syracuse, New York.
Our Assignment: To design a billboard that combines public art with community engagement.
Our proposal:
The Billboard Itself: Each month there will be a word that describes Syracuse and will showcase various individuals from the community and what their connection
is to the word.The letters will be imposed onto a image and showcase various aspects of Syracuse that are of meaning to them such as places and art work.Thus we are telling a narrative of what these people do, and there connection to the city. In order for the public to get to know these
individuals we are creating a blog to share their personal stories and behind the scenes images of the interviews and photo shoots.
This was a collaborative project with fellow designer Tiffany Soohoo