A class project, sponsored by LPK of Cincinnati, Ohio. The goal was to create a new packaging with a more mature and credible feel than the current packaging.
Each line has it's own, specific color and pattern. The current logo is simplified, but the flourishes currently used become 3 dimensional as a part of the bottle shape.
A class project, sponsored by LPK of Cincinnati, Ohio. The goal was to create a new packaging with a more mature and credible feel than the current packaging.
Since Herbal Essences is known for their bright, multicolored line system, each line maintains it's own individual color. Shown here are three examples of colors and patterns used.
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Package Design
Herbal Essences