Doernbecher Freestyle - Michael - Interviewed child shoe designers and wrote brief biographies for Niketown.com and for hangtags attached to shoes at Niketown stores.
Doernbecher Freestyle - Krystal - Interviewed child shoe designers and wrote brief biographies for Niketown.com and for hangtags attached to shoes at Niketown stores.
Doernbecher Freestyle - Daymon - Interviewed child shoe designers and wrote brief biographies for Niketown.com and for hangtags attached to shoes at Niketown stores.
Nike Shox Go iD - NikeiD.com - Product copy highlights Nike Shox technology in a creative way.
Air Zoom Katana III iD - NikeiD.com - Product copy aimed at distance runners - an audience known for discriminating taste and great expectations.
Discover Maddie Visual Center - Cover Art - This creative visual center describes the persona of and design rules for Nike's "Maddie" clothing/footwear line for young girls.
Discover Maddie - Introduction Page - This creative visual center describes the persona of and design rules for Nike's "Maddie" clothing/footwear line for young girls.
Discover Maddie - Tonality - This creative visual center describes the persona of and design rules for Nike's "Maddie" clothing/footwear line for young girls.
NikeGo Squad Guidebook - Q&A Page - Researched children's fitness and wrote copy for an informative/entertaining guidebook, distributed to members of the NikeGo Squad at NikeTown Stores.
Doernbecher Freestyle Hangtag Copy - Interviewed child shoe designers and wrote brief biographies for Niketown.com and for hangtags attached to shoes at Niketown stores.
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