RENT THE RUNWAY
I was aware of Rent the Runway as they grew from an entrepreneurial venture into a living, breathing, fashion marketplace. But I feel like the branding and marketing did not grow into as fabulous of a representation of the successful fashion venture. Beautifully designed logos are memorable and stand out to me because they are as much a part of the company as the employees. Naturally, I wondered about the direction that Rent the Runway could take.