The main goal of this project is to migrate one of big business units websites back to main E-Commerce site. This business unit had a separate website for years and realized this website did not attract enough traffic. The original plan was to hire a design agency for the entire front-end work and I was assigned as the main UX coordinator. Due to the budget constraint and unsatisfied proposal from the agency, I became the UX lead for this project. I proposed solutions to the business based on user research results. The solutions could increase site traffic and lead generation. The proposal was well received by the business. I started learning more about this business unit and conducted gap analysis based on the content in existing website and UX research results. I used personas and user scenarios to guide the entire design. Worked with the business closely to prioritize the work. We conducted card sort to test the information architecture in the middle of the project.
- Developed personas and user scenarios
- Conducted competitive analysis and gap analysis
- Based on UX research findings, led the UX design direction
- Worked on site information architecture and detailed wireframe design.
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