A big part of the re design came late in the process when we decided to design a custom ergonomic clamp handle that would really make this clamp stand out amongst the competition.
All the hardware components were also beefed up to give the user an even stronger clamp.
We also came out with a perpendicular 3rd foot attachment as an accessory for these clamps.
In addition to the F style clamp, we also did a parallel clamp with custom shells and the ergonomic handle to match the clamp family.
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Rockler Sure-Foot F-Style Clamp (Re Design) & Parallel Clamp

This is a re design of the Rockler Sure-Foot F-Style Clamp. The purpose of this re design was to bring the clamp into the new generation of Rockler clamps with a defined aesthetic that my team and I developed, while doing this we used the opportunity to improve on some minor issues with the previous sure-foot clamp. Like all other Rockler products in my portfolio, while I was the primary designer. These were developed in collaboration with a small team of designers and woodworkers who all help make these products a success.

Jay Owens
Industrial Designer Minneapolis, MN