Jose Zamudio

Created as a year long campaign, McDonald's Next Gen series highlights metro Detroit McDonald's franchise owner and the next generation of employees and/or family that have taken leadership roles in the business.

The client wanted the series to break from the corporate "suit-and-tie" aesthetic traditionally used for this type of piece.

ROLE
• Creative Direction
• Art Direction
• Design
• Production Management

• Art Direction
• Game Design
• Design Management