TAG Apo/Deodorant Stick: Production run from 2006-2009
TAG Apo/Deodorant Stick
TAG Apo/Deodorant Stick
TAG Apo/Deodorant Stick
Pepsi 20 oz Brand Strategy - These four designs were selected by Pepsi for consumer testing and validation. 3D development was also conducted in the fourth phase, where hard models were presented.
Diet Pepsi 500ml International Concepts - Final 2 Designs for the 500ml NRG concepts for the international market
Diet Pepsi 500ml International Concepts - Final 2 Designs for the 500ml NRG concepts for the international market
Diet Pepsi 500ml International Concepts
Gatorade 32oz Design Exploration
Gatorade 32oz Design Exploration
All 115oz Laundry Detergent Packaging design - Limited Edition white "free&clear allergen fighter" version of my final design for the 115oz Laundry Detergent Packaging design for Unilever. This was sold at Target stores.
All 115oz Laundry Detergent Packaging design - supporting images of the limited edition white "free & clear" allergen fighter version of my design.
Unilever all brand 115oz Laundry Detergent Packaging - Concept page for first round of preliminary Phase I concepts presented to Unilever.
ALL 115oz Laundry Detergent Exploration
ALL 115oz Laundry Detergent Exploration
ALL 115oz Laundry Detergent Exploration
ALL 115oz Laundry Detergent Exploration
ALL 115oz Laundry Detergent Exploration
Concept Ideation for AXE Mens Haircare Line
Branding for AXE Mens Haircare Line
Branding for AXE Mens Haircare Line
Tropicana Pure Premium Design Exploration
Tropicana Pure Premium Design Exploration
Tropicana Pure Premium Design Exploration
SkinMedica Skin Care Line Branding - The SkinMedica Skin Care line uses scientifically proven recovery compounds ranging from vitamins C and E to retinol to NouriCel-MD®, a patented blend of growth factors, soluble collagen, antioxidants and matrix proteins. I was part of the core team that designed and re-branded the entire Skin Care line including moisturizers, sun protection, cleansers, eye creams and serums.
Suave Shampoo + Conditioner Hair Care Line - Final Concept renderings and design presented in final presentation.
Suave Shampoo + Conditioner Hair Care Line - Final Concept renderings and design presented in final presentation.
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Structural Branding
Justin Waldinger
Independent Senior Design Consultant New York, NY